Gearing up your institution for the win.
From stadium shops and kiosks, which honor your athletic traditions, messages and culture, to online athletic sites that ensure a consistent, superior shopping experience across devices, we’ll put your athletic brand in the spotlight.
Spirit in Store
Follett has designed spirit shops in stadiums and arenas for some of the nation’s largest athletic programs. We’ll partner with you to develop an athletic retail experience that invites fans to celebrate the athletic successes of your institution. Count on us to ensure that your team-branded merchandise is highly visible with custom-designed kiosks, merchandising trailers, pop-up stadium shops and tent tops, to name a few.
Follett has experience in analyzing and planning athletic venues for strategic placement of stadium shops and merchandising locations that utilize fan traffic patterns and drive game day fan gear purchases. Our strategy is based on providing the greatest opportunity for exposure while creating a fan experience that fully supports your institution’s teams.
While executing the fan experience, we utilize “pop-ups” that leverage mobile merchandising units so that a range of events may be serviced within a given venue. This strategy allows the tailoring of merchandise offerings that address the demands of donors, alumni and superfans alike.
Online Athletic Sites
Fan spirit is everywhere. Follett delivers an online experience that extends that team excitement to everyone — from on-campus fans to at-home alumni and more. In addition, we’ll help you ensure a consistent, superior fan shopping experience across all devices through your athletic store offerings.
Our vendor partnerships ensure that your fans will find something for everyone. Follett offers a comprehensive assortment of the most in-demand products and sideline brands, which includes a range of styles, personalized jerseys and on-trend merchandise.